Our Collective class blog for WS 8 Culture: Gender Perspectives is now live!

Lets post, debate and discuss!

Comments

Post a Comment

Popular posts from this blog

Production of An Active Consumer 1

Image
Part 1 Advertisements need ‘something’ that is more than the product which is being advertised. That ‘something’ can range from a song, a rhythm, a photo, an animation, an illustration, a diagram, a slogan, a text, a script, people, animals or anything. So now there is a need to reconstruct the previous sentence. Advertisements need ‘something’ which can be ‘anything’ but which is more than the product being advertised. This ‘something’ or ‘anything’ is not valueless nor does it appear as an already existing valued thing. This value is acquired in the process of active giver and active receiver which are not static positions. Many times the receiver becomes the giver and the giver becomes the receiver. This two way process is important in the context of advertisements and especially with the use of mascots to communicate with the consumer. When the mascots try to talk to people in a literal sense just like when the Amul girl talks to us through the newspaper she interestingly becomes a...
Read more

Indian Sanitary Napkin Ads: No Change to Some Change by Shivangi Saxena

Image
    Indian Sanitary Napkin ads: No change to some change Shivangi Saxena     Menstrual health has taken a backseat in the list of our institutional priorities for the longest time in India. As many as 23 million girls drop out of school every year. The main cause behind it can be attributed to lack of awareness and information among the Indian households and schools.  Television advertisements are one of the strongest tools of educating the Indian audience. We have several sanitary napkin brands which pay huge sums of money to air their brands. However, we need to critically engage and try to understand what exactly is being shown in these ads? And has there been any transition in the content of the ads over the period of time?  For years, period ads have focused on the fact that people should be discreet about their flow like it's something to be ashamed of. National Association of broadcasters allowed sanitary napkins to be advertised on t...
Read more

Depiction of Homosexuality in Indian Mythological Literature by Shivangi Saxena

Image
  Depiction of Homosexuality in Indian Mythological Literature Shivangi Saxena  Indian mythological wealth is often credited to reveal a lot about different concepts of human life that are beyond the normal human consciousness. Literature from Vedic and Post-Vedic periods like Ramayana, Mahabharata, and Upanishads have certain specific stories that connected the mythology to the living styles of humans. They have also provided various aspects of human life and one such aspect is Homosexuality or Third Gender.  Though, the term Homosexuality symbolizes the nature of a person of being sexually attracted solely to people of same-sex, the third Gender is identified as a different category. But the Indian mythological texts have attributed both in a single category called ‘Tritiya-Prakriti’. Three texts that stand out among them are the ‘Narada-Smriti’, the ‘Sushruta Samhita’ and the ‘Kama Sutra’. All these texts are attributed to different sages. For instance, the ...
Read more